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Linear TV Networks vs OTT Services: The Shift of Competition and the Next Generation of New Content, within the Context of Changing Viewing Trends and Adaptation
Linear broadcasts have long been recognized as traditional television models, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on subscription models, with global streaming giants, major competitors, and Apple TV+ serving as leading platforms. As digital engagement shift, rivalry between conventional TV netwo